Why are core values critical to our success in business and in life? Because our values are critical guides for making important decisions. And when in doubt they cut through the fog like a beacon in the night.
John Blumberg has written the best book I've ever read on how we build value...with values. And if there was ever a time in the history of this great country that we need to re-visit our core values...the time is NOW.
Enjoy an excerpt from John's new book, Good to the Core...Building Value with Values.
Excerpt from; Good to the Core,
by John Blumberg
I was in Honolulu to speak at a large national conference. I scheduled an extra day onto the trip since I had never been to Honolulu and because a few great friends were also at the conference. The day after the conference, we awoke at the crack of dawn to visit Pearl Harbor. As we stood above and looked down upon the sunken USS Arizona, the depth of our experience came to life. It was moving and humbling.
Upon our return to the hotel, I had some time to spare before departing to the airport. A couple of my friends and I decided to rent a raft large enough to hold three adults. We targeted the white-capped waves, out in the distance, as our destination. With the incoming waves, we had a hard time getting away from the shore. At first, there seemed to be enormous momentum keeping us "grounded." Slowly, but surely, we began to make progress. It seemed to get easier. We eventually got within a few feet of the whitecaps and decided to board our raft and relax as a celebration of our efforts. It was in our moment of pause that we felt the reality of our situation. Drifting two feet out and one foot in. Again, two feet out and one foot in. We all felt the unsettling formula of our ever-so-gentle drift out to sea. We immediately abandoned the raft and grasped for safety, with one arm holding the raft and the other arm aggressively swimming. I have never scissor-kicked so hard in my life.
Twenty minutes later we had made minimal progress. Out of nowhere, a lifeguard on a kayak appeared on the scene asking why we were so far out. Feeling the comfort of his presence, we laughed for a moment, lightly commenting about our distance from the shore. He wasn't laughing.
The orange balls had warned us, and we unknowingly ignored them. Infrequently placed across the ocean's surface, they created an invisible line on the ocean's floor. They silently warned us not to drift beyond them regardless of our vision or mission. "You see those big orange balls on top of the water?" the lifeguard inquired. We could see them, but they didn't look very big from where we were still struggling in the water. They did, however, give us the insight that we were basically five times farther out than we should be. I think the lifeguard was trying to teach us a lesson. He didn't leave us, but he didn't assist us either. Forty-five minutes later we walked up on the shore. I was shaking from exhaustion. I began, for the first time, to feel the numerous cuts on my legs and feet from the sharp coral rocks lining the ocean floor.
We had briefly noticed the orange balls on our way out. We had paid little attention to them and certainly had not given any thought to their significance. We had been too focused on our mission to get to the white-capped waves in the distance!
We don't go running away from our values. We go drifting away, and one day wake-up in a place we never meant to be, drifting in a direction we would have never chosen.
"The noblest worship is to make yourself as good and as just as you can." ~Isocrates
"We are here on earth to do good for others. What the others are here for, I don't know." ~W. H. Auden